News Updates

What's going on in Digital Marketing Today?

January 6th, 2025


Political Update:

  • United States: Congress is scheduled to certify former President Donald Trump's Electoral College victory. This comes as part of the post-election formalities where the electoral votes are officially counted in a joint session of Congress. There's also mention of significant political maneuvering around this event, with former Vice President Kamala Harris involved in the certification process. Additionally, there's ongoing discussion about the impact of Trump's policies and legal challenges, with his sentencing set for later in the week.

  • Canada: Prime Minister Justin Trudeau is expected to announce his resignation as Liberal Party leader, marking a significant shift in Canadian politics. This news has been highlighted as a major development in Canada's political landscape.

Sports Update:

  • NFL: The NFL season is winding down with teams jockeying for playoff positions. Notable updates include the Bengals' decision regarding Jermaine Burton, the Jets interviewing Mike Vrabel for a coaching position, and LeBron James breaking Michael Jordan's record for 30-point games in a Lakers victory.

  • NBA: Jimmy Butler has been suspended for seven games by the Miami Heat, with discussions about potential trades. Magic Johnson and Lionel Messi are set to receive the Presidential Medal of Freedom.

  • Other Sports: In soccer, there are updates on various matches and player performances, including a mention of the Enhanced Games which has caused controversy regarding doping in sports. In tennis, the United States is set up for a final against Poland in the United Cup.

Current Events Update:

  • Weather: A winter storm is moving towards Washington after affecting the central US, which could impact travel and daily activities.

  • Global Affairs: There's tension over a proposed deal between Hamas and Israel to pause fighting in Gaza, with negotiations on the specifics still ongoing.

  • Health: The spread of the HMPV virus in three cities in China has been noted as a current health concern.

  • Miscellaneous: Indonesia has been accepted as a permanent member of the BRICS, indicating shifts in global economic and political alliances.

December 12th, 2024

  • Apple's December Updates:

    Apple released iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2, introducing new AI features like Image Playground, Genmoji, and ChatGPT integration with Siri. These updates are currently in beta but expected to roll out to all devices soon.

December 11tth, 2024

  • DOJ vs. Google Antitrust Case Update:

    The U.S. Department of Justice and Google are presenting their closing arguments in the antitrust case regarding Google's alleged monopoly on the digital advertising market. This could have significant implications for digital marketers, especially those relying on Google's advertising platforms.

  • LinkedIn Unveils Creative Principles for B2B Advertising:

    LinkedIn has released research-backed creative principles aimed at boosting B2B ad performance. With 90% of CMOs looking for bolder marketing approaches, this update provides marketers with new strategies to consider in their LinkedIn campaigns.

  • TikTok's "Q5" Post-Holiday Marketing Guide

    TikTok has released a guide for advertisers focusing on "Q5," the period after the holiday season where consumers are still looking for deals and new trends. This guide could help marketers plan their post-holiday strategies on TikTok to capture the attention of users looking to engage with new products.