Digital Marketing Industry Updates

What's going on in Digital Marketing Today?

December 12th, 2024

  • Apple's December Updates:

    Apple released iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2, introducing new AI features like Image Playground, Genmoji, and ChatGPT integration with Siri. These updates are currently in beta but expected to roll out to all devices soon.

December 11tth, 2024

  • DOJ vs. Google Antitrust Case Update:

    The U.S. Department of Justice and Google are presenting their closing arguments in the antitrust case regarding Google's alleged monopoly on the digital advertising market. This could have significant implications for digital marketers, especially those relying on Google's advertising platforms.

  • LinkedIn Unveils Creative Principles for B2B Advertising:

    LinkedIn has released research-backed creative principles aimed at boosting B2B ad performance. With 90% of CMOs looking for bolder marketing approaches, this update provides marketers with new strategies to consider in their LinkedIn campaigns.

  • TikTok's "Q5" Post-Holiday Marketing Guide

    TikTok has released a guide for advertisers focusing on "Q5," the period after the holiday season where consumers are still looking for deals and new trends. This guide could help marketers plan their post-holiday strategies on TikTok to capture the attention of users looking to engage with new products.