Photo vs. Video Ads on Facebook: Which is Better for Your Marketing Strategy?

Wondering whether to use photo or video ads on Facebook for your next campaign? Both formats have their strengths, but which one is right for you? In this blog, we break down the benefits and drawbacks of photo and video ads, compare Facebook ads to Google ads, and share personal insights on how switching from photos to videos boosted engagement in my own campaigns. Whether you're looking to build brand awareness or drive conversions, discover which ad type will help you achieve your marketing goals.